healthcare marketing

Influencer Marketing in Healthcare

3 Great Examples of Influencer Marketing in Healthcare

3 Great Examples of Influencer Marketing in Healthcare Why use Social Media Influencers in Healthcare? In this article we discuss 3 great examples of influencer marketing in healthcare, but first it’s important to understand what benefit social media influencers provide. Social media Influencers present the opportunity to authentically communicate a message to a specific target …

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What is Healthcare Marketing?

What is Healthcare Marketing?   Definition:   Healthcare marketing, also known as healthcare communications, is a multi-disciplinary practice through which service providers communicate to their patients. This communication encompasses a wide variety of media channels, both online and offline, and aims to engage, educate and motivate patients. In an attempt to improve patient satisfaction, experience …

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Healthcare Marketing Trends for 2020: Looking Forward

Healthcare Marketing Trends for 2020: Looking Forward

Healthcare Marketing Trends for 2020: Looking Forward Having discussed the most effective contemporary healthcare marketing trends in ‘6 healthcare marketing trends 2019’, we now look to 2020 to predict what marketing strategies are likely to explode in the year to come. As the role of the patient continues to evolve from a passive user into …

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Benefits of Social Media Marketing in Healthcare

Benefits of Social Media Marketing in Healthcare

Benefits of Social Media Marketing in Healthcare Whether you like it or not, the impact social media has on our lives is growing. From keeping up-to-date with the latest news, to reuniting with old friends, social media connects us to both people and content like never before. A fundamental principle of marketing is understanding where …

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How to Improve Patient Engagement

How to Improve Patient Engagement?

How to Improve Patient Engagement? Our population is ageing, and with this comes an increase in complex chronic medical conditions. The treatment of these illnesses differs to that of acute, requiring long-term behavioural changes to bring about meaningful health outcomes. Considering this, the importance of patient adherence to treatment plans is vital. The question thereby …

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Value co-creation in healthcare

Value Co-Creation in Healthcare

Value Co-creation in Healthcare Value creation in healthcare is changing. Patients are no longer satisfied with the traditional ‘top down’ approach having little to no input in the service they receive. By bringing the patient into the decision-making process alongside clinical staff, their individual preferences are listened to and acted upon to co-create the service. …

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influencer marketing healthcare pharmaceuticals

Benefits of Influencer Marketing in Healthcare and Pharmaceuticals

Benefits of Influencer Marketing in Healthcare and Pharmaceuticals What is Influencer Marketing? Social media has changed the way we live our lives and interact with other people. According to research by Statista (2017), 38.7 Million people in the UK used social media in 2016, set to rise to 42.3 Million by 2022. As people spend …

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restore patient confidence post brexit

3 Ways to Restore Patient Confidence in Healthcare Post-Brexit

3 Ways to Restore Patient Confidence in Healthcare Post-Brexit Uncertainty around Brexit is worrying for both patients and healthcare providers. Daily articles warn of import delays, medicine shortages and further NHS disruptions. For example, research by Fahy et al (2017) looked at the possibly impact of a hard, soft or failed-Brexit on health services in …

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