Efficacy
Marketing
Our Mission
We discuss the latest news and trends in the Pharmaceutical and Healthcare marketing sphere through regular Blog posts and Case-study analysis.
We provide practical advice helping Pharmaceutical and Healthcare organisations conceptualise, create and implement original marketing campaigns.
Whether you aim to build brand awareness, increase sales or boost your market share, we provide actionable advice to help you achieve your goals
Blog Posts
From Patient action groups to Value Co-creation, we write regular Blog Posts on all aspects of Pharma marketing.
Case studies
See how theory is put into practice as we dissect some of the best, and worst, marketing Case Studies.
Recent Posts
The Remarkable Parallel Between ‘Run for Heroes’ and COVID-19
Im sure you’ve seen the recent ‘Run for Heroes’ challenge across social media raising money for the NHS. The concept is simple, you run 5km
3 Great Examples of Influencer Marketing in Healthcare
3 Great Examples of Influencer Marketing in Healthcare Why use Social Media Influencers in Healthcare? In this article we discuss 3 great examples of influencer
Innovation
Innovation lies at the core of any successful campaign. To make a difference we must think differently, take risks and defy conventional practices.