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What is Healthcare Marketing?
What is Healthcare Marketing? Definition: Healthcare marketing, also known as healthcare communications, is a multi-disciplinary practice through which service providers communicate to their
Brand Equity in Healthcare and Pharmaceuticals
Brand Equity in Healthcare and Pharmaceuticals Brand equity refers to the value premium that companies generate from having a well-known brand name. Brand recognition enables
Healthcare Marketing Trends for 2020: Looking Forward
Healthcare Marketing Trends for 2020: Looking Forward Having discussed the most effective contemporary healthcare marketing trends in ‘6 healthcare marketing trends 2019’, we now look
Benefits of Social Media Marketing in Healthcare
Benefits of Social Media Marketing in Healthcare Whether you like it or not, the impact social media has on our lives is growing. From keeping
Instagram Tightens Rules on Cosmetic Surgery Advertisements
Instagram Tightens Rules on Cosmetic Surgery Advertisements
How to Improve Patient Engagement?
How to Improve Patient Engagement? Our population is ageing, and with this comes an increase in complex chronic medical conditions. The treatment of these illnesses
6 Healthcare Marketing Trends 2019
6 Healthcare Marketing Trends 2019 Today’s patients expect more from their Healthcare provider. Health websites and online forums have empowered patients with the ability to
Value Co-Creation in Healthcare
Value Co-creation in Healthcare Value creation in healthcare is changing. Patients are no longer satisfied with the traditional ‘top down’ approach having little to no
Benefits of Influencer Marketing in Healthcare and Pharmaceuticals
Benefits of Influencer Marketing in Healthcare and Pharmaceuticals What is Influencer Marketing? Social media has changed the way we live our lives and interact with
3 Ways to Restore Patient Confidence in Healthcare Post-Brexit
3 Ways to Restore Patient Confidence in Healthcare Post-Brexit Uncertainty around Brexit is worrying for both patients and healthcare providers. Daily articles warn of import