Pharmaceutical Marketing

Influencer Marketing in Healthcare

3 Great Examples of Influencer Marketing in Healthcare

3 Great Examples of Influencer Marketing in Healthcare Why use Social Media Influencers in Healthcare? In this article we discuss 3 great examples of influencer marketing in healthcare, but first it’s important to understand what benefit social media influencers provide. Social media Influencers present the opportunity to authentically communicate a message to a specific target …

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Brand Equity in Healthcare and Pharmaceuticals

Brand Equity in Healthcare and Pharmaceuticals

Brand Equity in Healthcare and Pharmaceuticals Brand equity refers to the value premium that companies generate from having a well-known brand name. Brand recognition enables companies to charge a premium as the consumer perceives the product or service to be of superior quality when compared to generic, non-branded alternatives. A strong brand acts as a …

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Pharmaceutical Marketing disaster: Johnson & Johnson fined $572 Million

Pharmaceutical Marketing Disaster: Johnson & Johnson Fined $572 Million

Pharmaceutical Marketing Disaster: Johnson & Johnson Fined $572 Million On the 26th August 2019, an Oklahoma judge ordered Pharmaceutical giant Johnson & Johnson to pay over $572 million for pushing doctors to prescribe opioids while downplaying the risk of addiction. These actions, according to prosecutors, fuelled the opioid crisis and led to more than 6,000 …

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influencer marketing healthcare pharmaceuticals

Benefits of Influencer Marketing in Healthcare and Pharmaceuticals

Benefits of Influencer Marketing in Healthcare and Pharmaceuticals What is Influencer Marketing? Social media has changed the way we live our lives and interact with other people. According to research by Statista (2017), 38.7 Million people in the UK used social media in 2016, set to rise to 42.3 Million by 2022. As people spend …

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