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Influencer Marketing in Healthcare

3 Great Examples of Influencer Marketing in Healthcare

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3 Great Examples of Influencer Marketing in Healthcare Why use Social Media Influencers in Healthcare? In this article we discuss 3 great examples of influencer marketing in healthcare, but first it’s important to understand what benefit social media influencers provide. Social media Influencers present the opportunity to authentically communicate a message to a specific target …

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What is Healthcare Marketing?

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What is Healthcare Marketing?   Definition:   Healthcare marketing, also known as healthcare communications, is a multi-disciplinary practice through which service providers communicate to their patients. This communication encompasses a wide variety of media channels, both online and offline, and aims to engage, educate and motivate patients. In an attempt to improve patient satisfaction, experience …

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Brand Equity in Healthcare and Pharmaceuticals

Brand Equity in Healthcare and Pharmaceuticals

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Brand Equity in Healthcare and Pharmaceuticals Brand equity refers to the value premium that companies generate from having a well-known brand name. Brand recognition enables companies to charge a premium as the consumer perceives the product or service to be of superior quality when compared to generic, non-branded alternatives. A strong brand acts as a …

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Healthcare Marketing Trends for 2020: Looking Forward

Healthcare Marketing Trends for 2020: Looking Forward

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Healthcare Marketing Trends for 2020: Looking Forward Having discussed the most effective contemporary healthcare marketing trends in ‘6 healthcare marketing trends 2019’, we now look to 2020 to predict what marketing strategies are likely to explode in the year to come. As the role of the patient continues to evolve from a passive user into …

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Benefits of Social Media Marketing in Healthcare

Benefits of Social Media Marketing in Healthcare

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Benefits of Social Media Marketing in Healthcare Whether you like it or not, the impact social media has on our lives is growing. From keeping up-to-date with the latest news, to reuniting with old friends, social media connects us to both people and content like never before. A fundamental principle of marketing is understanding where …

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How to Improve Patient Engagement

How to Improve Patient Engagement?

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How to Improve Patient Engagement? Our population is ageing, and with this comes an increase in complex chronic medical conditions. The treatment of these illnesses differs to that of acute, requiring long-term behavioural changes to bring about meaningful health outcomes. Considering this, the importance of patient adherence to treatment plans is vital. The question thereby …

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Healthcare influencer marketing case study

Healthcare Influencer Marketing Case study

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Healthcare Influencer Marketing Case study Benefits of Influencer Marketing in Healthcare Patient influencers present the opportunity to completely redefine the way Healthcare is marketed. As discussed in our article ‘Benefits of influencer marketing in Healthcare and Pharmaceuticals’, influencers bring authenticity, originality and the opportunity for patients to co-create value. In this post we discuss a …

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6 Healthcare Marketing Trends 2019

6 Healthcare Marketing Trends 2019

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6 Healthcare Marketing Trends 2019 Today’s patients expect more from their Healthcare provider. Health websites and online forums have empowered patients with the ability to subject their service experience to scrutiny, analysis and evaluation. In this dynamic environment, it is important to adopt innovative marketing strategies to ensure your patients are fully satisfied throughout the …

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Value co-creation in healthcare

Value Co-Creation in Healthcare

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Value Co-creation in Healthcare Value creation in healthcare is changing. Patients are no longer satisfied with the traditional ‘top down’ approach having little to no input in the service they receive. By bringing the patient into the decision-making process alongside clinical staff, their individual preferences are listened to and acted upon to co-create the service. …

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