Im sure you’ve seen the recent ‘Run for Heroes’ challenge across social media raising money for the NHS. The concept is simple, you run 5km (or miles if you’re feeling particularly brave), donate £5 to the NHS and tag 5 friends to do the same. This simple act goes a little way to show the …
The Remarkable Parallel Between ‘Run for Heroes’ and COVID-19 Read More »
3 Great Examples of Influencer Marketing in Healthcare Why use Social Media Influencers in Healthcare? In this article we discuss 3 great examples of influencer marketing in healthcare, but first it’s important to understand what benefit social media influencers provide. Social media Influencers present the opportunity to authentically communicate a message to a specific target …
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Pharmaceutical Marketing Disaster: Johnson & Johnson Fined $572 Million On the 26th August 2019, an Oklahoma judge ordered Pharmaceutical giant Johnson & Johnson to pay over $572 million for pushing doctors to prescribe opioids while downplaying the risk of addiction. These actions, according to prosecutors, fuelled the opioid crisis and led to more than 6,000 …
Pharmaceutical Marketing Disaster: Johnson & Johnson Fined $572 Million Read More »
Healthcare Influencer Marketing Case study Benefits of Influencer Marketing in Healthcare Patient influencers present the opportunity to completely redefine the way Healthcare is marketed. As discussed in our article ‘Benefits of influencer marketing in Healthcare and Pharmaceuticals’, influencers bring authenticity, originality and the opportunity for patients to co-create value. In this post we discuss a …
Efficacy Marketing 2019